Rodeo is different from traditional dental offices and groups because we are committed to using business as a force for social good. We are the only dental company in the world that is B-Corp certified, and in 2021 & 2022 were one of only four companies in the U.S. to be selected as “Best For The World” specifically for governance. The selection methodology entailed deep, external evaluations of the structures and processes implemented at Rodeo to ensure accountability, transparency, equity and inclusiveness, empowerment, and compliance with industry standards such as the CDC, ADA, TDA, OSHA, HHS OIG, HIPAA, state dental boards, etc.

PROUD RECIPIENT OF THE B-CORP 2021 & 2022 BEST FOR THE WORLD AWARD!

Rodeo outreach teams integrate deeply into communities, and actively connect our elite network of general dentists and specialists to organizations and to people directly. We form meaningful relationships and partner up with schools, daycares, sports organizations, nail salons, hair salons, barbershops, fire departments, police departments, girl and boy scout clubs, fitness centers, etc. Nutrition is especially important where good oral health is concerned and relevant to our mission. Many leaders in healthcare, like the Mayo Clinic, see the mouth as a window to a person’s overall health. Food selection is extremely important. For example, sugary drinks are proven to accelerate tooth decay. Hence, grocery stores are natural partners for Rodeo. Our outreach teams post up with table setups from time to time at these locations to educate and interact directly with community members

Our outreach teams are keenly aware of situations where family attempts to obtain complex care have been abandoned due to lack of access to specialists in underserved areas. The burden placed on families to coordinate care across dental offices, and possibly geographies, exacerbates the situation. Rodeo is unique because it offers all dental services under one roof, relieves the coordination burden, and accelerates the delivery of care. When the community learns about this, many families are overjoyed and recommit to pursuing care for their members.

The Rodeo patient experience is designed to help communities overcome any concerns of visiting a dentist and get the regular dental care they need. Our outreach team members are experts on patient experience and help people overcome these fears in their day-to-day interactions.

What we learn in our outreach initiatives plays a role in developing company culture and was instrumental in the creation of our mascot – Moo Moo. Outreach team members suit up as Moo Moo with the intent of reducing anxiety and promoting a positive and uplifting patient experience.

Outreach activities are evaluated and prioritized by potential community impact and ability to help families overcome access to care challenges. Funding outreach is an investment, so it is natural to support activities that expand reach. We also connect with key influencers and thought leaders throughout the community.

Outreach events are placed on a calendar and staffed accordingly. For some events, we measure the success of an activity by the number of people educated – not total attendance. Rodeo has been performing outreach activities for over 10 years. We know from experience that good outreach efforts not only educate but result in community care requests. Partner choice, Venue, educational materials, and outreach team member effectiveness all contribute to a successful outreach endeavor.